About Me & Working With Me
Because this journey deserves care that meets you...
EVERY STEP OF THE WAY
A Little About Me
I am Samantha Jones and at home, I am married to a Farmer, a mum of four, and a proud Nan to two beautiful grandsons. Family is everything to me, it’s my greatest joy and my deepest why.
I’ve supported my own daughter through two pregnancies, including a threatened miscarriage. I’ve stood in that space where fear and instinct collide, needing to hold the space while the world continues on and you wait for what comes next. That moment changed me.
I’ve lived with PCOS most of my life (which I absolutely believe being on hormonal contraception at a young age was a big contributing factor). And while it didn’t impact my own pregnancies, it has shaped how I see the world of fertility care for women who experience this. I’ve seen and heard the dismissal of healthcare professionals when things aren't going as planned. This includes the reduction of your experience to BMI charts and tick boxes and the push toward paths that never feel right.
That’s why I do things differently. This work isn’t just what I do. It’s who I am.
As a UK registered Midwife, Fertility Specialist, Birth Trauma Practitioner, and Founder of Natural Fertility and Pregnancy. I’ve spent over a decade working in every part of maternity and reproductive care including NHS community midwifery including leading antenatal classes to midwifery lead units supporting women in labour. As a qualified University lecturer I have contributed to the training of the next generation of midwives and helping them understand women's experiences.
But the most powerful work happens not in lecture theatres or hospital corridors, it happens in quiet moments. One-to-one. When a woman feels truly heard and seen.
I created Natural Fertility and Pregnancy in 2017 to offer the kind of care I knew was missing. The kind that wraps around the whole of you, not just your symptoms or cycle.
A NEW kind of Care...
My approach brings together the clinical and the complementary — grounding each step in evidence, intuition, and lived understanding. I have looked for and completed the best advanced training there is which means I can offer support through every chapter, including:
- Pre-conception and fertility (including IVF, PCOS, endometriosis, and unexplained infertility).
- Pregnancy (including emotional wellbeing, supporting IVF pregnancy and complications, and birth preparation).
- Postnatal healing (including birth trauma resolution, PTSD support, and scar therapy for C-section and perineal scars)
The tools I use are varied and include acupuncture, emotional healing, trauma release, nutrition, bodywork, and honest conversation but the intention is always the same:
To honour your journey. To help you reconnect with your body.
To create space for belief to come back.
What it feels like to be HELD....
My clients often say …
“I finally felt like someone understood what I was going through, without judgment and without pressure.”
“You just got it. I didn’t have to explain or justify how I was feeling.”
“For the first time I didn't feel alone, I felt calmer, more in control, and like there was a way forward.”
And that’s exactly how it should feel.
This isn’t about doing more. Or trying harder. Or chasing perfect.
It’s about slowing down enough to hear what your body’s really asking for. And having someone beside you who knows how to listen, without judgement and with deep respect.
My Training & Experience
I bring depth and experience to my work, not just qualifications — but here’s what backs the work I do:
BUT..... most importantly, I specialise in how to individualise this care — safely and powerfully — for each and every woman.
A Final Word from ME to YOU...
Whether you’re navigating the unknown of infertility, the intensity of pregnancy, or the quiet ache that comes after birth, please know this:
- You don’t need to prove, push, or pretend.
- You’re allowed to feel everything.
- You’re allowed to want more.
- You’re allowed to rewrite your story.
I’m here to walk beside you, to help you return to trust, safety, and self-connection.
Because YOUR body is wise and YOUR voice matters.
And your journey deserves nothing less than care that truly sees you.
My Approach Versus The Medical Western Approach
The Western Approach
Focus on Diagnosing Conditions:
- Uses tests to identify physical issues like PCOS, endometriosis, or hormonal imbalances. Treatment often focuses on managing symptoms rather than addressing root causes.
Medication-Driven Interventions:
- Relies on pharmaceuticals (e.g., Clomid, Metformin) to regulate or stimulate ovulation, often overriding the body’s natural processes.
Standardised, Protocol-Based Care:
- Follows a set series of steps like timed intercourse, IUI, or IVF without much personalization to the individual's needs.
Limited Focus on Emotional Well-being:
- Emotional struggles are often sidelined. Referrals to external counselling or support groups may be suggested if requested.
Reliance on Assisted Reproductive Technologies (ART):
- Heavily leans on interventions like medications, IVF or ICSI as primary solutions, which can be invasive, costly and affect health later on.
My Approach
Focus on Root Causes:
- Takes a holistic approach, exploring lifestyle, emotional, and environmental factors that may affect fertility and overall well-being.
Natural Support Methods
- Uses acupuncture, nutrition, and lifestyle changes to support the body’s natural processes and restore balance without harsh medications.
Individualised, Client-Centred Care:
- Adapts support to the unique physical, emotional, and spiritual needs of each client, fostering a compassionate, personalised journey.
Emotional Well-being at the Core:
- Integrates tools like ‘Mind Massage,’ guided meditations, and journaling to support clients' emotional health throughout their fertility journey.
Focus on Natural Conception First:
- Explores less invasive, cost-effective alternatives, emphasizing holistic methods to optimise natural conception before considering ART. Supports long-term health for both you and your baby.
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