Become the Mother
you DREAM of becoming
Specialist support for fertility, pregnancy and life after birth,
from a registered midwife who helps you find what's been missed, so you can move forward
feeling calm, informed and back in control of your own journey.
Something is missing and You can feel it.
Maybe you've been trying to conceive, and every appointment ends the same way: keep trying, come back in a year, the tests are all normal, or the ultimate 'just relax and it will happen'.
Perhaps you are pregnant and coping with sickness, pain or fear that keeps being brushed aside as just a normal part of pregnancy?
Or maybe your baby is here, but the birth left something behind - a scar that doesn't feel right, moments that replay when you least expect them, a joy that feels just out of reach
On the outside it looks like you're coping but inside, you are exhausted, possibly frustrated and feeling despair at the lack of support and wondering why nobody has stopped to ask what's actually going on.
Here's what I want you to know. YOU are NOT the diagnosis. Your body is not failing you. Too often the plans women are given don't reflect their needs, choices or what truly matters to them. This is because the system keeps treating symptoms without asking WHY?
Our work starts with a different Question:
"What's Missing?"
A Different Choice
We care about your dreams, experiences and you
The road most women are guided down is expensive guesswork. One private IVF cycle now costs around £7,000 once medication is included, and most couples need more than one cycle. Yet the question that rarely gets asked before any of it is 'what's actually going on in your body?'
Before you spend £7000 on a cycle, spend 6 months finding out what's actually missing. The Fertility Loop costs less than a third of one round of IVF, and whether you go on to conceive naturally or walk into a clinic calmer, healthier and better prepared, nothing about it is wasted.
This isn't about IVF being wrong. It is about having genuine choice about whether IVF is necessary and if so, who can you turn to alongside it when it all becomes too much.
And when pregnancy happens, the support doesn't stop there. A positive test isn't the finish line because for many women, especially after a long road, it's when a whole NEW set of worries begin. While you will be discharged from the clinic within weeks, as a midwife, I stay through it all - your journey to get pregnancy, the pregnancy, your birth and beyond.
Where does your Journey Begin?
find your pathway...
Trying to Conceive
Fertility Challenges & IVF Support
For the woman WHO:
* Doesn't know who else to turn to.
* has tried everything.
* is beginning to wonder.
There is another way...
And I know how to help you find it
Preconception Consultation
Natural Conception Support
IVF Preparation & Emotional Support
Signature Programme
Fertility Membership
Pregnancy
First Trimester to Birth Preparation
You deserve to feel confident, informed and truly supported throughout your pregnancy.
I help you articulate and achieve the birth experience you want, so you feel heard and care is delivered as you expect.
Morning Sickness & Hyperemesis
Pelvic Girdle Pain & Pregnancy Pain
Breech Baby Support
Birth Preparation & Advocacy
Overdue? Post Dates Treatment
Life After Baby
Birth Trauma / PTSD / Scar Healing
Everyone celebrates the birth, but you are sitting in the middle of it struggling and replaying something you can't say out loud.
The physical pain of a scar, now a permanent reminder of your experience has you wondering if you will ever be the same again.
Birth Trauma Assessment & Treatment
Partner Birth Trauma Support
Secondary Infertility due to Birth Trauma
Caesarean Section Scar Treatment
Perineal Scar Treatment
How we work together..
3 simple steps
Step 1
Book your FREE
Focus Call
Thirty minutes, just the two of us. No pressure, no obligation — a safe space to tell me what's been happening.
Step 2
We Find What is MISSING
Your history, your body, your care so far. The whole picture, not just the label you've been given.
Step 3
You Move Forward with a CLEAR Plan
Naturally, alongside IVF, or through your pregnancy and beyond. The choice stays yours — informed, supported, and never rushed.
This is What Changes
You understand what your body has been trying to communicate
You stop dreading appointments, because you know what to ask and what your options really are.
The fear that has been running the show begins to settle (and because fear changes how your body works, your body can and will begin to respond).
You move from trying to trusting
Whatever path feels right for you from here, whether that is trying naturally again, IVF, moving through pregnancy or recovery after birth - you feel informed, supported and heard.
You have someone in your corner who knows, who hears and how understands helping you through it all.
TESTIMONIALS
Client
Lowri
Fertility Client
x2 unsuccessful IVF, refused 3rd - pregnant naturally
We knew we were lost but until I started working with you I didn't realise how lost we were. Of all the people and treatments we have tried and seen in this long journey you are the one we are most grateful for and wish we had found you sooner.
Amiee
Pregnancy Client
Hyperemesis Gravidarum
A lack of understanding of the condition left me with NO support.
It was debilitating, and had left me bedridden, unable to move and keep any foods/fluids down. Sam's treatments and support allowed me to keep hydrated and reduced the symptoms, allowing me to be with my family
on Christmas day
Ava
Birth Trauma Client
Assessment, Treatment & Preparation for next birth
After having a traumatic birth Sam was so helpful and knowledgeable and was able to educate me on things like pain relief positions for birth how to avoid tears and even what to write in my birth plan she tailored oil blends for me to use in my bath at home which I found really helpful helped soothe and relax me I honestly feel it made my birth experience amazing this time around. I felt in control and so much more relaxed going into birth
Whether you're trying to conceive, navigating pregnancy, or healing after birth
- every journey is unique.
we don't follow a protocol, I walk alongside you.
much love, Sam
About Sam Jones
A registered midwife who chose to give women
Something better.
I left the NHS because I wasn't able to deliver the care I believed women deserved. As a registered midwife, qualified acupuncturist, and mother of four, I know what it means to want this with your whole being.
Women's rights and choices in the fertility and maternity space are too often undermined. That is ethically and morally wrong.
Every woman I work with is treated as if she were my own sister, my best friend, my daughter. I give everything to this, and I walk alongside every woman as if her journey were my own.
I am a mother of four, a grandmother of two, and I know what it means to dream of becoming a mother.
That dream matters. YOU matter.
How I work
The Whole Woman
I look at your cycle, your history, your nervous system, your emotional landscape, your beliefs about your journey and your own body. Everything is connected and I look at all of it.
East Meets West
I marry clinical midwifery with acupuncture, abdominal massage, freedom fertility and mind body connection, visualisation, and emotional coaching. The combination is rare. The results speak for themselves.
Your Journey, not a Protocol
Every woman who works with me has a unique path. I don't follow a script. I walk alongside you, responding to what your body and your story are telling us.
You don't have to keep
doing this alone
A discovery call is simply a conversation. - No pressure, no pitch.
Just us talking about where you are, where you want to be,
and whether I'm the right person to walk alongside you.
Connect with us
(+44) 07464 627572
(+44) 07464 627572
Natural Fertility and Pregnancy
Rofft, Isallt Road, Lllanddulas, Abergele
Conwy. North Wales. LL22 8ND
Contact Us
If you have a question, can't find what you are looking for or just want support, please reach out through the form below. We aim to respond within 24 hours
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