Cookie Policy

Last updated: July 2026

This website is run by Samantha Jones, trading as Natural Fertility, Pregnancy and Birth. This policy explains what cookies are, which ones this website uses, and the choices you have about them.

What cookies are

Cookies are small text files placed on your device when you visit a website. Some are needed to make the website work properly, and others help me understand how the site is being used or support any advertising I run. Cookies set by this website are called first-party cookies; cookies set by other companies whose tools I use, such as Google, are called third-party cookies.

The cookies this website uses

I have kept this as simple and honest as I can. There are three types:

Essential cookies. These make the website work: they keep the site secure, remember things like form progress or booking and checkout steps, and save your cookie preferences. They are set automatically and cannot be switched off, because the site would not function without them. They do not track you around the internet.

Analytics cookies. I use Google Analytics to understand how people use this website — which pages are visited, how people found the site, and what seems helpful — so I can improve it. This information is collected in a way that does not directly identify you. Google Analytics is provided by Google, which means some of this information is processed on Google's servers, including in the United States, under safeguards Google has in place for international transfers. You can switch analytics cookies off at any time using the cookie settings on this website, and the site will work exactly the same without them.

Marketing cookies. Occasionally I use the Meta (Facebook) pixel to measure whether any advertising I run is reaching the right people. These cookies are always switched off unless you actively choose to allow them — they will never be set without your consent. If you do allow them, Meta may connect your visit to your Facebook or Instagram account and use it as described in Meta's own privacy policy.

Your choices

When you first visit this website, a banner lets you choose which cookies to allow. You can change your mind at any time by reopening the cookie settings [link to your banner's "Cookie settings"]. You can also block or delete cookies through your browser settings, though blocking essential cookies may stop parts of the site working properly.

You can additionally opt out of Google Analytics across all websites using Google's browser add-on, available from Google.

Questions

If you have any questions about cookies on this website, or about how your information is handled more generally, you can contact me at [email address]. More detail about how I look after your personal information is in my privacy policy, and if you have a concern you can raise it through my data protection complaints procedure — both are linked in the footer of this website.